Digital Content Creator

We are looking for a Digital Content Creator to create thumb stopping content across our digital channels, with a special focus on Instagram, TikTok and Pinterest.

As a Digital Content Creator you are a natural at thinking big, pushing craft and innovation within digital to ensure that BabyBjörn will always stay at the forefront.

You create content that connects with our target audience and moves the brand forward. This is a key role for the BabyBjörn Digital Marketing team based in Stockholm and combines a passion for video, photography and social media.

You are responsible for day-to-day ideation, production, creation and editing of all types of digital content from start to finish and for developing and maintaining strong relationships with our external Content Creators, assisting them with briefs, concepting content, managing negotiations and contracts. You work in close cooperation with the rest of the team and with our regional markets around the world.

The position is based at BabyBjörn HQ in Sundbyberg and it is a temporary employment for a parental leave, approx. until August 2025. Reporting directly to the Global Digital Marketing Manager.

What you will be doing in your role:

·         Create, edit and manage best in class engaging social media & digital content to attract, engage and grow the BabyBjörn community across different channels.

·         Stay up to date on emerging trends across platforms.

·         Work closely with the Global Digital Marketing Manager to understand strategic objectives and implement them to drive the business.

·         Monitor and stay on top of emerging trends in social media.

·         Utilize insights from the social team to create elevated Instagram, Pinterest & TikTok content that feels visually cohesive with other marketing channels.

·         With the rest of the Digital Marketing Team, ideate, shoot and edit video content for all our social media channels and paid media.

·         Manage the content creator network.

·         Source and schedule external creators to develop content across social platforms with a focus on Instagram reels and TikTok.

·         Contributing by working cross-functionally with broader teams and other key internal stakeholders.

What skills will help you be successful:

·         2+ years’ experience working with a digital content team – whether at a creative/digital agency or in-house for a consumer brand.

·         Proficient in videography, sound editing, as well as photography.

·         Extremely knowledgeable about Instagram, TikTok, Pinterest and quick to adapt to new emerging platforms.

·         Interested in digital, social platforms and data. Highly comfortable applying data and insights to inform content choices.

·         Detail oriented, meticulously organized, and creative at the same time.

·         Comfortable working both behind and in front of the camera.

·         Experience with editing tools such as Adobe, Premier Pro.

·         Ability to determine and execute content strategy across social media platforms.

·         Strong team player: communicative, collaborative spirit, solution focused, with the drive to both learn and share.

·         Being able to work in creative sprints.

·         Excellent English.


What we can offer:

At BabyBjörn, you will be working for a value-driven company that is strongly committed to creating sustainable and high-quality products that make everyday life with young children easier. At BabyBjörn, you will work in international contexts and with a well-known premium brand.

Does this sound like a good fit for you? We look forward to receiving your application!

Application reviews and interviews will be conducted on an ongoing basis, so send your application as soon as possible, but no later than September 30th, 2023. Send your application via Easy Apply on LinkedIn.

We’d love to know a little more about your achievements, so do please include video content you created for the different Digital Channels with a special focus on social media (Instagram, TikTok, Pinterest).

Do you have any questions about the position? Please feel free to contact HR Manager Malena Lindblad ( or Global Marketing Director Petra Stenecker (


BabyBjörn AB is a Swedish, family-owned company that has around 180 employees within its Groups and develops, markets, and distributes children´s products, primarily for the age group 0-3 years. The company was founded in 1961, and since then more than 50 million children have been carried in our baby carriers. We have a turnover today of more than SEK 1 billion, and 95% of our sales are exports to more than fifty countries. As we exist for all types of families, no matter their structure, lifestyle, or identity, we strive for this to be reflected in our organization as well.

More information is available at


Important information when submitting an application to BabyBjörn AB: By submitting an application, you consent to BabyBjörn AB storing and potentially using your personal data for recruitment purposes for a period of 24 months following the date on which the data was collected. Your personal data will not be processed for any purpose other than that previously stated, and your data will not be transferred to a third party. For more information about where and for how long we process your personal data, as well as more information about your rights regarding erasure and data portability, please contact us at