Marketing Manager EMEA
Do you want to drive strategic marketing initiatives across EMEA for a globally renowned brand? We are looking for a strong marketeer within consumer products.
Position
As Marketing Manager EMEA, you will play a pivotal role in driving brand awareness, equity, and loyalty for BabyBjörn across Europe. This is a 360 role where you work with all marketing channels (performance marketing, in store, PR, influencer marketing etc.) and execute an overall strategy. Reporting to the Regional Manager EMEA, you will lead a collaborative team and implement integrated marketing strategies aligned with our Global Commercial Plan. This is a full-time position based at BabyBjörn's HQ in Sundbyberg, a modern and vibrant office.
Develop and execute a cohesive Marketing Plan to increase brand awareness, equity, and sales.
Manage the EMEA marketing budget, including E-commerce allocations and responsible for all media purchasing within EMEA.
Collaborate with the Sales team on retailer partnerships, in-store marketing, email campaigns, and merchandising material.
Drive brand campaigns for new and existing products using all relevant media channels.
Oversee PR agencies and consultants to execute plans on time and within budget.
Develop and lead a regional Influencer Marketing strategy.
Organize trade and consumer shows, including both design and logistics.
Enhance consumer-focused service initiatives to strengthen the brand-consumer relationship.
Lead the strategy and execution of B2B and B2C newsletters.
Plan and execute product launches and end-of-life product strategies.
Manage and guide the EMEA social media strategy, ensuring brand consistency.
Use data-driven insights to measure ROI and optimize digital campaigns, performance marketing and e-com.
You will lead and inspire a cross-functional team, incl. an EMEA Ecommerce Manager, Digital Performance Marketing Specialist, Marketing Coordinator, and Consumer Service Coordinator.
Are you the One?
3-5 years’ experience in a similar position
Relevant university degree in Marketing
Leadership experience and skill in building strong cross functional & cross regional relationships
Experience working with consumer products in an international market
A hands-on marketeer who can manage all types of marketing channels
Excellent communications skills with a consumer-centric perspective
Fluent in English
Business and data-driven mindset with expertise in analyzing digital marketing performance metrics.
Strong sense of initiative and a collaborative spirit
We look forward to receiving your application!
Applications will be reviewed on an ongoing basis, so submit yours as soon as possible. The final deadline is 12th of February 2025. Apply via Easy Apply on LinkedIn.
For questions about the position, contact HR Business Partner Malena Lindblad at malena.lindblad@babybjorn.com or Regional Manager EMEA Frédéric Guillaume at frederic.guillaume@babybjorn.com.
BabyBjörn AB is a Swedish, family-owned company that has around 180 employees within its Groups and develops, markets, and distributes children´s products, primarily for the age group 0-3 years. The company was founded in 1961, and since then more than 50 million children have been carried in our baby carriers. We have a turnover today of more than SEK 1 billion, and 95% of our sales are exports to more than fifty countries. As we exist for all types of families, no matter their structure, lifestyle, or identity, we strive for this to be reflected in our organization as well. More information is available at www.babybjorn.com
Important information when applying to BabyBjörn AB:
By applying, you consent to BabyBjörn AB storing and potentially using your personal data for recruitment purposes for a period of 24 months following the date on which the data was obtained. Your personal data will not be processed for any purpose other than that previously stated, and your data will not be transferred to a third party. For more information about where and for how long we process your personal data, as well as more information about your rights regarding erasure and data portability, please contact us at mydata@babybjorn.com.