Social Media Specialist

Social Media Specialist

We’ve got an exciting opportunity for a Social Media Specialist to join our Global Digital Marketing team based in Stockholm.

As a Social Media Specialist you are a natural at thinking big, pushing craft and innovation with digital to ensure that BabyBjörn will always stay at the forefront. You have an analytical mindset and the curiosity to turn data into valuable insights to drive continuous improvement. With experience managing multiple social media accounts and the capability to coordinate different projects and creative teams, you ensure alignment to the global social media strategy and communications plan

We are looking for someone with strong knowledge across all social media platforms, particularly on TikTok and Instagram, as well as a good understanding of how to engage audiences online. Someone with experience leading organic campaigns at international level working alongside internal and external stakeholders.

The role will report directly to the Global Digital Marketing Manager.

About the team you will join

You will work in the global digital marketing team, a team of 7 and will work across the following;

• Strategy - social & content

• Creative & design

• Editorial & publishing

• Content production & post

• Data & analytics

• Community management

• Social listening
  
  

 What you will be doing in your role:

• Together with the Global Digital Marketing Manager, create social media strategies to grow our community and build engagement across all different social channels

• Create and coordinate the global social content calendar, managing publication across global social channels

• Daily posting, monitoring, and engagement of social media platforms

• Maintain knowledge of best practices and optimizations strategies for each platform, including evolving formats and content types

• Participate in the creative development

• Work with the creative team to produce engaging content that drives conversation

• Identify trends and uncover insights through social listening

• Utilize keyword research for organic social media channels where appropriate

• Identify User Generated Content for cross posting opportunities

• Work with Assistant E-Commerce Manager to keep the Instagram Shop refreshed and engaging

• Monitor customer reactions and escalate issues to customer services

• Identify new opportunities to engage with new or existing communities

• Actively encourage & engage in community conversations

• Set, track and measure against KPI’s for social, including campaigns and key activities

• Prepare weekly and monthly social media reports

• Provide insight on audience engagement to drive continuous improvement of our social media strategy, creative and content

• Contributing by working cross-functionally with broader teams and other key internal stakeholders

What skills will help you be successful:

• 2+ years’ experience working with social media – whether at a creative agency or in-house for a consumer brand

• Proven track record building and maintaining a loyal following on social media channels by creating engaging content

• Demonstrate a deep understanding of key social networks, nuances and algorithms

• An obsession with the changing social media landscape and the opportunities it brings

• Solid understanding of social media analytics and measurement tools such as SuperMetrics

• Experience using social media monitoring, scheduling and reporting tools

• Experience with photoshop and video editing tools

• Excellent communication skills with a flair for copywriting

• Able to build strong cross functional & cross regional relationships

• Strong sense of initiative, a collaborative spirit and an ability to work independently

• Able to work in creative sprin

• Excellent English

What we can offer:

At BabyBjörn, you will be working for a values-driven company that is strongly committed to creating sustainable and high-quality products that make everyday life with young children easier. At BabyBjörn, you will work in international contexts and with a well-known premium brand. The position is a permanent position with a probationary period of six months.

We work together with the recruitment company Trib in this recruitment. Please send your application to elise@trib.se

BabyBjörn AB is a Swedish, family-owned company that has around 170 employees within its Group and develops, markets and distributes children’s products, primarily for the age group 0–3 years. The company was founded in 1961, and since then more than 30 million children have been carried in our baby carriers. We have a turnover today of more than SEK 1 billion, and 95% of our sales are exports to more than fifty countries. More information is available at www.babybjorn.com